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Beware! – Not All Vacation Rental Management Companies are Created Equal!

January 22, 2017

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The vacation rental world can be daunting at first glance. There is a lot of information and lot more companies out there. If you are starting to look at vacation rental management companies, make sure you are comparing apples to apples. Services offered by management companies vary wildly. First, commissions vary wildly depending on where your […]

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Do you know about your hidden Cash Cow???

December 2, 2013

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Now that you have your rental humming along and you and are getting the kind of occupancy you have always dreamed about,  I bet you are wondering how you can make even more money from your rental?!  I want to talk about something we have been doing for years that brings in a significant amount […]

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Great Pictures make all the Difference

November 25, 2013

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Allright… I know you have all heard that great pictures can make the difference when marketing your vacation rental. And it is true!  Good pictures can bring in 200-300 % more inquiries for your rental. The first thing people look at when browsing the listing sites are the pictures. You only have a couple of […]

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Writing Killer Content for Your Vacation Home

June 20, 2013

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Vacation property owners have to be good at many things: organization, property management, customer service, marketing, and sales. As it turns out, your writing skills can make an enormous difference to your occupancy rates. An advertisement on a social media portal or online travel portal with a catchy title, beautifully crafted content, and an appealing […]

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Naming your Vacation Property

June 11, 2013

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Take a leaf out of the book of any marketing department for any company, anywhere in the world. Whether you have a service or a product, you need to attach a name to it. Apple is known all around the world as Apple, and not as “the multinational technology corporation responsible for consumer electronics.” In […]

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Use ‘Sizzle Features’ to make your home stand out!

June 3, 2013

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Sizzle features? What am I talking about you might ask?  A good friend of mine, J.D. Esajian,  that happened to be on a TV show called ‘Flip This House’ uses these two words anytime he sees something that sells a house and they really work! Sizzle features can be small or large changes to your […]

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To Price Match or not to Price Match… That is the question!

May 29, 2013

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Opinions vary about whether price matching lowers the integrity or reputation of a brand or property. In any case, price matching can be a great way to offer your guests a fantastic accommodation experience that could see them return again and again, perhaps next time in peak season.  At the end of the day, you […]

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Use Video and see your Vacation Rental Marketing Explode!

April 29, 2013

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According to the Content Marketing Institute, 46% of people claim that they are more likely to research further information about a service or product once they have seen an online video. With YouTube enjoying an average hit rate of 4 billion daily, online video exposure is now reaching at least 85% of consumers. In addition, […]

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Use Offbeat Extras to Generate PR for your Vacation Rental

March 27, 2013

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Many of us don’t have problems booking our homes close to full occupancy during our high season but have less than stellar occupancy during our low season. In your low season, get creative and offer your guests something that will generate hype, humor, good press, or all three. Even if they don’t rise to the […]

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Forming Strategic Alliances with Special Interest Groups

March 19, 2013

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Owners of premium vacation rentals may find that their interests are well served by forming strategic partnerships with special interest groups on the internet and within the community. Think about the demographical information your guests are giving you, and find a niche travel association, forum, or blog that caters to your guests.   Is your […]

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