Archive | April, 2013

Use Video and see your Vacation Rental Marketing Explode!

April 29, 2013

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According to the Content Marketing Institute, 46% of people claim that they are more likely to research further information about a service or product once they have seen an online video. With YouTube enjoying an average hit rate of 4 billion daily, online video exposure is now reaching at least 85% of consumers. In addition, […]

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The Dreaded Bad Review…and what to do about it – Part II

April 25, 2013

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You can’t win them all, and even after years of impeccable customer service and superior maintenance of your vacation home, someone might still have a bad experience. If they choose to complain on a platform such as TripAdvisor, it is very important, as the owner of the home in question, to respond in a way […]

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The Dreaded Bad Review… and what to do about it!!

April 16, 2013

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Ten thousand travelers may have a wonderful and positive experience in your vacation home without needing to write about it on the internet, but one extremely negative review on a platform such as TripAdvisor can have a devastating effect on your ratings, reputation, and occupancy. If you haven’t had a negative review, count your blessings […]

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