Archive | June, 2013

Writing Killer Content for Your Vacation Home

June 20, 2013

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Vacation property owners have to be good at many things: organization, property management, customer service, marketing, and sales. As it turns out, your writing skills can make an enormous difference to your occupancy rates. An advertisement on a social media portal or online travel portal with a catchy title, beautifully crafted content, and an appealing […]

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Naming your Vacation Property

June 11, 2013

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Take a leaf out of the book of any marketing department for any company, anywhere in the world. Whether you have a service or a product, you need to attach a name to it. Apple is known all around the world as Apple, and not as “the multinational technology corporation responsible for consumer electronics.” In […]

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Use ‘Sizzle Features’ to make your home stand out!

June 3, 2013

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Sizzle features? What am I talking about you might ask?  A good friend of mine, J.D. Esajian,  that happened to be on a TV show called ‘Flip This House’ uses these two words anytime he sees something that sells a house and they really work! Sizzle features can be small or large changes to your […]

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Take the Time to Respond to Inquiries Personally… Well sort of….

June 1, 2013

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If you have a  vacation property website listing, travel portal profile, Facebook page, Twitter feed, or any other sort of web presence, you will receive inquiries from potential guests. We hope you are receiving lots of inquiries, but if you’re reading this blog, perhaps you’d like to receive more. We all know how time consuming […]

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