Writing Killer Content for Your Vacation Home

June 20, 2013

Marketing, Tips & Tricks, Tools

Vacation property owners have to be good at many things: organization, property management, customer service, marketing, and sales. As it turns out, your writing skills can make an enormous difference to your occupancy rates. An advertisement on a social media portal or online travel portal with a catchy title, beautifully crafted content, and an appealing photo will boost your inquiries and bookings, no questions asked.


Write the description for your San Diego vacation property yourself only if you have truly mastered the language and have a knack for writing. Otherwise, it pays to get your content professionally written. Spelling mistakes, grammatical errors, and boring, generic phrases will deter your readers and reduce your credibility.


Most importantly, spend as much time as you need to create a title that conveys exactly what you wish to say in an instant. An exciting title will result in more clicks; a boring or generic one will leave your advertisement relatively ignored. Words that peak your reader’s interest include luxury, sea views, spacious, rustic, or charming. Find something that intrigues people to find out more, and if you’re stuck in a rut, talk to a professional content writer.

You can even test different headlines with tools like Zipinions.  Zipinions let you test different headlines, photos, whatever you can imagine to a group of impartial people. This is a great tool to get feedback on everything related to your listing.   You will be amazed at the difference one or two words that you change in a headline will make to people reviewing your listing.




About Greg

Greg is the owner of Pacific Coast Vacation Properties, a high end vacation rental management company located in San Diego, CA. He also owns a full service real estate brokerage company that helps owners buy vacation rental and commercial property. In his spare time, Greg volunteers for Habitat for Humanity and other charitable groups in San Diego.

View all posts by Greg

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