Forming Strategic Alliances with Special Interest Groups

March 19, 2013

Marketing

Owners of premium vacation rentals may find that their interests are well served by forming strategic partnerships with special interest groups on the internet and within the community. Think about the demographical information your guests are giving you, and find a niche travel association, forum, or blog that caters to your guests.

 

Is your vacation rental perfect for young families? Consider contacting a specialty travel group dedicated to family friendly travel, and offer them a loyalty discount. If your vacation rental is gay and lesbian friendly, contact relevant gay and lesbian travel group to let them know. Perhaps your knowledge of wine and local culinary specialties is unsurpassed. Reward wine connoisseurs and gourmet travelers for staying in your property by contacting them through the travel organizations they know and respect. Other speciality travel areas include medical tourism and eco-friendly travel. You might need to pay a small membership fee to reach a particular group of travelers, another group will offer free membership. In any case, the loyalty you will gain from forming strategic partnerships with specific travel groups will boost your occupancy and increase your bookings.

About Greg

Greg is the owner of Pacific Coast Vacation Properties, a high end vacation rental management company located in San Diego, CA. He also owns a full service real estate brokerage company that helps owners buy vacation rental and commercial property. In his spare time, Greg volunteers for Habitat for Humanity and other charitable groups in San Diego.

View all posts by Greg

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