The Power of Guest Reviews

February 23, 2013



Prospective tenants are strongly influenced by positive reviews when seeking the perfect San Diego vacation home. According to the results of a social media in travel survey conducted by PhoCusWright, reviews influence around 87% of people searching for a vacation rental. Credibility and trustworthiness are two factors that increase drastically with the inclusion of positive reviews in your San Diego vacation home listings. You as the property owner have the power to use positive reviews to your distinct advantage. Here’s how you do it.


Once your guests have left the property, e-mail them and request a short testimonial, accompanied by a pleasant vacation shot, their name, and any contact detail they are willing to give. Post a few of your favorite accounts on your property website. If your property is listed on peer to peer travel portals such as Airbnb or Tripadvisor, or you hear of a guest who blogged about their San Diego vacation, link to positive reviews or blog posts from your website.


If you gather compelling content from your guests on a regular basis, you might consider initiating a blog for your property, and encourage satisfied visitors to leave positive guest blog posts on the site. You can always review, edit, and censor this information as necessary, but avoid the temptation to falsify positive experiences, as they are transparent to readers.


About the Company: Specialized in luxury San Diego vacation homes, Pacific Coast Vacation Properties draws on a wealth of experience and technology to offer services to both property owners and vacation property renters. Pacific Coast Vacation Properties offers San Diego vacation home owners impressive occupancy rates and a wide range of comprehensive management and maintenance services.



About Greg

Greg is the owner of Pacific Coast Vacation Properties, a high end vacation rental management company located in San Diego, CA. He also owns a full service real estate brokerage company that helps owners buy vacation rental and commercial property. In his spare time, Greg volunteers for Habitat for Humanity and other charitable groups in San Diego.

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