June 3, 2013

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Use ‘Sizzle Features’ to make your home stand out!

Sizzle features? What am I talking about you might ask?  A good friend of mine, J.D. Esajian,  that happened to be on a TV show called ‘Flip This House’ uses these two words anytime he sees something that sells a house and they really work! Sizzle features can be small or large changes to your […]

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June 1, 2013

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Take the Time to Respond to Inquiries Personally… Well sort of….

If you have a  vacation property website listing, travel portal profile, Facebook page, Twitter feed, or any other sort of web presence, you will receive inquiries from potential guests. We hope you are receiving lots of inquiries, but if you’re reading this blog, perhaps you’d like to receive more. We all know how time consuming […]

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May 29, 2013

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To Price Match or not to Price Match… That is the question!

Opinions vary about whether price matching lowers the integrity or reputation of a brand or property. In any case, price matching can be a great way to offer your guests a fantastic accommodation experience that could see them return again and again, perhaps next time in peak season.  At the end of the day, you […]

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May 10, 2013

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Digital Locks at your Vacation Rental

Tired of those renters that arrive in the middle of the night and having to get out of bed, get dressed, and driving over to your property to give them keys. If you haven’t heard by now, those days can be over for your rental. Digital locks will revolutionize how you check in your guests. […]

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April 29, 2013

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Use Video and see your Vacation Rental Marketing Explode!

According to the Content Marketing Institute, 46% of people claim that they are more likely to research further information about a service or product once they have seen an online video. With YouTube enjoying an average hit rate of 4 billion daily, online video exposure is now reaching at least 85% of consumers. In addition, […]

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April 25, 2013

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The Dreaded Bad Review…and what to do about it – Part II

You can’t win them all, and even after years of impeccable customer service and superior maintenance of your vacation home, someone might still have a bad experience. If they choose to complain on a platform such as TripAdvisor, it is very important, as the owner of the home in question, to respond in a way […]

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April 16, 2013

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The Dreaded Bad Review… and what to do about it!!

Ten thousand travelers may have a wonderful and positive experience in your vacation home without needing to write about it on the internet, but one extremely negative review on a platform such as TripAdvisor can have a devastating effect on your ratings, reputation, and occupancy. If you haven’t had a negative review, count your blessings […]

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March 27, 2013

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Use Offbeat Extras to Generate PR for your Vacation Rental

Many of us don’t have problems booking our homes close to full occupancy during our high season but have less than stellar occupancy during our low season. In your low season, get creative and offer your guests something that will generate hype, humor, good press, or all three. Even if they don’t rise to the […]

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March 20, 2013

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Don’t do it by yourself!!!

  So many people think they have to do everything by themselves! Maybe they are afraid that others won’t do as good of a job as they will or perhaps they just don’t know how to go about hiring people to do many things for you. The secret is that you can outsource many of […]

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March 19, 2013

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Forming Strategic Alliances with Special Interest Groups

Owners of premium vacation rentals may find that their interests are well served by forming strategic partnerships with special interest groups on the internet and within the community. Think about the demographical information your guests are giving you, and find a niche travel association, forum, or blog that caters to your guests.   Is your […]

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